Your account has been succesfully created.

France
Armani option puts luxury giants on the spot

Reading time 2 min

Giorgio Armani's will names LVMH, L'Oréal and EssilorLuxottica as priority buyers of the empire he left behind. But with the world of luxury in crisis, and the Armani brand somewhat dented, they face tough decisions ahead.

This article is part of this Running Story

Luxury giants jostle and waver over Armani acquisition All articles

Read also

Kering's deal with L'Oréal weakens bargaining position of Armani heirs

By selling its Beauté division to L'Oréal, Kering has weighed down the balance sheet of the beauty giant and reduced its room for manoeuvre for acquiring 15% of Armani. For their part, the heirs of the Italian designer, who have 12 to 18 months to complete the opening up of the group's capital, have found themselves deprived of leverage to negotiate with the other potential buyer, LVMH, which is itself torn over the deal.

LogoSubscribers only Houses 20.10.2025

Sign up for real-time alerts and be notified of new editions!  

Once registered, you will be notified by a short message on your computer or mobile phone as soon as a new edition of our publication or an alert is published. Stay informed anytime, anywhere!