00 days
00 hours
00 mins
00 secs
Special offer: -15%15% OFF your subscription
Consult our offers
Your account has been succesfully created.
EN FR
Scroll through edition

Louis Vuitton

Louis Vuitton is a French luxury leather goods and ready-to-wear brand founded in 1854 in Paris by trunk-maker Louis Vuitton. It was the first brand owned by LVMH group. Pietro Beccari has been its CEO since February 2023.

Spotlight | France
Under the bonnet: how Havas hoovered up LVMH's F1 sponsorship spend

Communications giant Havas, a subsidiary of Vincent Bolloré's Vivendi group, is in charge of distributing LVMH's advertising budgets in the press and has control over its sponsorship spending in sport, particularly in Formula 1. This relationship reflects the long-standing proximity between LVMH boss Bernard Arnault and Bolloré, as well as ties between some of the two groups' top executives.

LogoSubscribers only Entourage 24.04.2025
LVMH has delegated almost all of its F1 sponsorship operations to Havas.

Refine your search

Sign up for real-time alerts and be notified of new editions!  

Once registered, you will be notified by a short message on your computer or mobile phone as soon as a new edition of our publication or an alert is published. Stay informed anytime, anywhere!