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Dior

Better known as "Dior", Christian Dior Couture is a French company founded in 1946 by Marcel Boussac for fashion designer Christian Dior and owned by LVMH. Delphine Arnault has been its CEO since January 2023.

Spotlight | France
Under the bonnet: how Havas hoovered up LVMH's F1 sponsorship spend

Communications giant Havas, a subsidiary of Vincent Bolloré's Vivendi group, is in charge of distributing LVMH's advertising budgets in the press and has control over its sponsorship spending in sport, particularly in Formula 1. This relationship reflects the long-standing proximity between LVMH boss Bernard Arnault and Bolloré, as well as ties between some of the two groups' top executives.

LogoSubscribers only Entourage 24.04.2025
LVMH has delegated almost all of its F1 sponsorship operations to Havas.

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