Spotlight | France
Audemars Piguet enters challenging second-hand market, hoping to hit the big time

By Noëmie Leclercq

Published on 29.05.2025 at 05:00 GMT Reading time 5 min

Rolex, Cartier and AP are tentatively moving into the potentially lucrative certified pre-owned market. © Studio Pachamama

More watchmakers are launching certified pre-owned divisions to regain control over the resale of their old models. But between rampant speculation, the fight against money laundering, and stolen and counterfeit watches, it'll be a complex task.

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This article is part of this Running Story

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Spotlight | France
Audemars Piguet enters challenging second-hand market, hoping to hit the big time

More watchmakers are launching certified pre-owned divisions to regain control over the resale of their old models. But between rampant speculation, the fight against money laundering, and stolen and counterfeit watches, it'll be a complex task.

This article may be accessed by subscribers

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Create your free account

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This article is part of this Running Story

Related topics to this article

Read also

Money laundering
Online retailers contend with spike in stolen watches

Counterfeiters
How Dutch postal service became gateway for fake luxury watches

Rolex
Stolen watches increasingly resold with false documentation

Second Rolex retailer after Arije falls foul of French anti-money laundering legislation

US customs target UPS's largest sorting centre in counterfeiting crackdown

Time's up for police officer caught in possession of counterfeit luxury watch

Spotlight
The case of the 500 secondhand watches stuck in US customs limbo

MSC-founding Aponte shipping clan cosies up to Rolex

LVMH quietly shuts down its online auction house

Rolex faces dilemma over its Paris flagship run by sanctioned-jeweller Arije

Travellers with luxury watches facing hard time with Swiss customs

Front Row
Cartier struggles to find successor to style and heritage director Pierre Rainero

Trunkmaker Pinel & Pinel seeks cash injection amid spiralling losses

Spotlight
How street thefts fuel second-hand watch market

Rolex calls time on trunkmaker Pinel & Pinel

The RealReal cuts costs thanks to AI

Chicago turns into major hub for fake luxury watches

French courts call time on tax avoidance on second-hand watches

Airport boutiques targeted by second-hand dealers

Counterfeiters
A Max Mara coat for €150: Tunis underground designer goods market brings European resellers flocking

Spotlight
Rolex's reluctance to certify its watches worries auction houses and buyers

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Spotlight | France Audemars Piguet enters challenging second-hand market, hoping to hit the big time

More watchmakers are launching certified pre-owned divisions to regain control over the resale of their old models. But between rampant speculation, the fight against money laundering, and stolen and counterfeit watches, it'll be a complex task.

This article may be accessed by subscribers

Do you want a free trial before subscribing?

Create your free account

create a free account

This article is part of this Running Story

Related topics to this article

Read also

Money laundering Online retailers contend with spike in stolen watches

Counterfeiters How Dutch postal service became gateway for fake luxury watches

Rolex Stolen watches increasingly resold with false documentation

Second Rolex retailer after Arije falls foul of French anti-money laundering legislation

US customs target UPS's largest sorting centre in counterfeiting crackdown

Time's up for police officer caught in possession of counterfeit luxury watch

Spotlight The case of the 500 secondhand watches stuck in US customs limbo

MSC-founding Aponte shipping clan cosies up to Rolex

LVMH quietly shuts down its online auction house

Rolex faces dilemma over its Paris flagship run by sanctioned-jeweller Arije

Travellers with luxury watches facing hard time with Swiss customs

Front Row Cartier struggles to find successor to style and heritage director Pierre Rainero

Trunkmaker Pinel & Pinel seeks cash injection amid spiralling losses

Spotlight How street thefts fuel second-hand watch market

Rolex calls time on trunkmaker Pinel & Pinel

The RealReal cuts costs thanks to AI

Chicago turns into major hub for fake luxury watches

French courts call time on tax avoidance on second-hand watches

Airport boutiques targeted by second-hand dealers

Counterfeiters A Max Mara coat for €150: Tunis underground designer goods market brings European resellers flocking

Spotlight Rolex's reluctance to certify its watches worries auction houses and buyers

About Glitz

Subscription

Glitz on social media

Indigo Publications' websites

Spotlight | France
Audemars Piguet enters challenging second-hand market, hoping to hit the big time

Money laundering
Online retailers contend with spike in stolen watches

Counterfeiters
How Dutch postal service became gateway for fake luxury watches

Rolex
Stolen watches increasingly resold with false documentation

Spotlight
The case of the 500 secondhand watches stuck in US customs limbo

Front Row
Cartier struggles to find successor to style and heritage director Pierre Rainero

Spotlight
How street thefts fuel second-hand watch market

Counterfeiters
A Max Mara coat for €150: Tunis underground designer goods market brings European resellers flocking

Spotlight
Rolex's reluctance to certify its watches worries auction houses and buyers