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Spotlight | United Kingdom
Burberry accused of 'Brit-washing'

Burberry is banking on its British identity in its PR. But the brand is increasingly cutting back production in the UK.
Burberry is banking on its British identity in its PR. But the brand is increasingly cutting back production in the UK. © Studio Pachamama
The iconic London brand wants to boost its flagging sales by emphasising its British identity. At the same time, the group is steadily reducing its UK production, with one key supplier last month forced to lay off part of its staff. [...]
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