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Luxury giants jostle and waver over Armani acquisition
Desire, rivalries and wariness, behind Giorgio Armani's complex succession.© Studio Pachamama

Running Story
Luxury giants jostle and waver over Armani acquisition

The death of the Italian designer on 4 September 2025, at the age of 91, triggered what was a planned move to attract new investors to the Italian brand. In his will, Giorgio Armani identified three potential candidates: luxury giant LVMH, beauty group L'Oréal, which already markets Armani fragrances, and eyewear manufacturer EssilorLuxottica, which produces his glasses. Yet the Milanese fashion house has lost some of its former prestige, leaving the three contenders cautious of making a move, yet worried should a rival seize the opportunity.


Luxury giants jostle and waver over Armani acquisition
Desire, rivalries and wariness, behind Giorgio Armani's complex succession.© Studio Pachamama

Anointed investors remain wary of buying into Armani

Under the terms of Giorgio Armani's will, his heirs have until the end of this year to bring LVMH, L'Oréal or EssilorLuxottica on board as minority shareholders. But the strict conditions imposed by the late fashion designer, along with the mediocre financial performance of his empire of late, has been complicating negotiations with the potential investors.

LogoSubscribers only Italy Houses 03.02.2026

Cautious Armani keeps tight rein on hotel partner Emaar

The Italian fashion house and the Emirati real estate development company recently announced a joint venture to develop Armani's hotel business. But they appear to remain wary of each other, strict financial clauses having characterised their contractual arrangements in the past.

LogoSubscribers only Italy, UAE Houses 22.01.2026

Del Vecchios buy Armani yacht as they ponder acquiring stake in the luxury brand

Fresh out of the shipyard, the Admiral Giorgio Armani has been acquired by the Del Vecchio family. They are the main shareholder in EssilorLuxottica, which distributes Armani eyewear, and have been designated as a potential shareholder in the fashion house in the late designer's will.

LogoSubscribers only Italy Families 02.12.2025

Kering's deal with L'Oréal weakens bargaining position of Armani heirs

By selling its Beauté division to L'Oréal, Kering has weighed down the balance sheet of the beauty giant and reduced its room for manoeuvre for acquiring 15% of Armani. For their part, the heirs of the Italian designer, who have 12 to 18 months to complete the opening up of the group's capital, have found themselves deprived of leverage to negotiate with the other potential buyer, LVMH, which is itself torn over the deal.

LogoSubscribers only France, Italy Houses 20.10.2025

Armani option puts luxury giants on the spot

Giorgio Armani's will names LVMH, L'Oréal and EssilorLuxottica as priority buyers of the empire he left behind. But with the world of luxury in crisis, and the Armani brand somewhat dented, they face tough decisions ahead.

LogoSubscribers only France Houses 09.10.2025

Giorgio Armani's lucrative real estate deals

The late Italian fashion designer personally owned the premises occupied by his brand's stores, and part of his fortune was built on the rent paid by his own boutiques.

LogoSubscribers only Italy Families 18.09.2025

How the Del Vecchios won over Giorgio Armani

Glitz revealed the names last week of the three luxury groups that had tried to acquire Giorgio Armani in recent years. A week later, the late designer's will asks his heirs to do business with one of these groups.

LogoSubscribers only Italy Families 16.09.2025

LVMH, L'Oréal and Exor among long list of buyers rejected by late Giorgio Armani

The death last week of the famous Italian fashion designer has raised the question of his succession. His empire, which has been the subject of much speculation, has remained independent until now, despite a series of confidential negotiations with LVMH and L'Oréal, as Glitz reveals here.

LogoSubscribers only Italy Houses 09.09.2025

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Desire, rivalries and wariness, behind Giorgio Armani's complex succession.

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