Spotlight | JCDecaux, Athem, Terres Rouges
The multimillion-euro business behind Paris's giant luxury billboards
From the Champs-Élysées to the banks of the Seine, luxury brands are battling to place giant adverts on the hoardings over historic monuments that are undergoing renovation. A trio of firms dominates this highly lucrative market, but the luxury slowdown is taking its toll here too.