France
[Monopoly] 22 Avenue Montaigne: LVMH finally set to be king of its own castle
After opening a renovated Dior boutique at 30 Avenue Montaigne in the spring of 2022, LVMH quietly carried out another operation at number 22 this summer. Its goal is to take control of the building, which is the group's headquarters, and where it has until now only been a tenant.