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Entourage

PR agencies are increasingly taking production in-house to cut costs and hang on to luxury clients.
PR agencies are increasingly taking production in-house to cut costs and hang on to luxury clients.© Studio Pachamama

Spotlight | Publicis vs Havas
Luxury industry crisis triggers pitched battle for advertising contracts

Declining consumption of luxury goods and the unremitting need to create promotional content on social media are driving major brands to constantly rein in their advertising budgets. The PR industry, particularly large agencies such as Publicis and BETC, is having to step up internal production to hold onto market share.
LogoSubscribers only France 03.03.2026

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