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LVMH
Struggling Fendi leaves its Very Important Clients out in the cold

LogoSubscribers only By Léo Durin
2 min read Lire en français

Fendi is taking a strategic risk by closing its private client relations division.
Fendi is taking a strategic risk by closing its private client relations division. © Photomontage by Glitz – Sources: Yaacov Dagan (Alamy), Casimiro (Alamy)

Glitz has learnt that the Rome-based fashion house is set to close its private client relations division as it tries to turn its fortunes around. But VICs have been key to the brand's success, not least when it comes to its highly refined fur products.

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