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LVMH
Mixed results raise questions about upmarket watch strategy

LogoSubscribers only By Léo Durin
2 min read Lire en français
LVMH luxury watch brands have shown mixed performances since they began targeting the high end of the sector.
LVMH luxury watch brands have shown mixed performances since they began targeting the high end of the sector. © Photomontage by Glitz – Sources: www.geraldgenta-heritage.com

Prior to its current attempt to position its Zenith brand at the high end of the market, LVMH ventured into the ultra-luxury watch sector with Gérald Genta and Daniel Roth. Glitz has learned that while one is profitable, the other is racking up losses.

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