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LVMH
Louis Vuitton recruits new EMEA director from Loro Piana

LogoSubscribers only By Léo Durin
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Italian Francesco Viana has become Louis Vuitton's new president for Europe, the Middle East and Africa at a time of declining sales.
Italian Francesco Viana has become Louis Vuitton's new president for Europe, the Middle East and Africa at a time of declining sales. © Photomontage by Glitz – Sources: Pool (Getty Images via AFP)

Francesco Viana has taken up the reins of the brand's activities in the Europe, Middle East and Africa region. Coming at a stormy time for the LVMH flagship, the former Loro Piana and Dior executive fills the role left vacant by Beatrice Monguidi, who has gone to Rimowa.

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