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Spotlight | Spain
Puig shuns fashion to turn its luxury houses into perfume showcases

LogoSubscribers only By Léo Durin
3 min read Lire en français
At Puig, fashion is losing ground as perfumes take precedence.
At Puig, fashion is losing ground as perfumes take precedence. © Photomontage by Glitz – Sources: Nina Ricci, Pascal Le Segretain (AFP)
At Puig, fashion is losing ground as perfumes take precedence.
At Puig, fashion is losing ground as perfumes take precedence. © Photomontage by Glitz – Sources: Nina Ricci, Pascal Le Segretain (AFP)

The Catalan beauty giant is preparing to wind down Nina Ricci's heavily loss-making fashion business. The move fits a group strategy in which catwalk shows serve only to give its fragrances visibility.

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