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Louis Vuitton
Legal tussle with Molly Tea forces early shop closures in China

LogoSubscribers only By Marcus Jaye
2 min read Lire en français

The Molly Tea boycott has cost Louis Vuitton dear in China.
The Molly Tea boycott has cost Louis Vuitton dear in China. © Photomontage Glitz – Sources : Molly Tea

LVMH's flagship brand won its case against Molly Tea, which it had accused of copying its floral logo, but its lawsuit against the Chinese brand sparked a backlash. Chinese consumers are boycotting Molly Tea to such an extent that the French brand has had to close shops in China ahead of schedule.

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