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Spotlight | LVMH
Jean Arnault's gambles on taking LVMH watch brands upmarket

LogoSubscribers only By Philippe Vasset
3 min read Lire en français
Jean Arnault, the head of LVMH's watch division, wants to go niche (and expensive).
Jean Arnault, the head of LVMH's watch division, wants to go niche (and expensive). © Photomontage Glitz – Sources : Ludovic Marin (AFP)
Jean Arnault, the head of LVMH's watch division, wants to go niche (and expensive).
Jean Arnault, the head of LVMH's watch division, wants to go niche (and expensive). © Photomontage Glitz – Sources : Ludovic Marin (AFP)

Appointed in the spring to run LVMH's watch division (except for Tag Heuer), Bernard Arnault's youngest son has hatched a strategy to target the ultra-luxury end of the market. The guinea pig looks like being Zenith, the smallest of the watch brands.

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