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LVMH
Fendi opens VIP reception lounge on Paris's chicest avenue

LogoSubscribers only By Léo Durin
Reading time 2 min

To attract an ultra-high-net-worth clientele, Fendi is rolling out an unconventional strategy.
To attract an ultra-high-net-worth clientele, Fendi is rolling out an unconventional strategy. © Photomontage by Glitz – Sources: A. Astes (Alamy), Google Maps

Since the departure of its grand ambassador for VIPs, Fendi has been working hard to keep its ultra-wealthy clientele on board. This has included investing in some eye-catching new projects.

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