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LVMH
Moët Hennessy banks on tourism to buoy struggling champagne houses

Reading time 2 min

Jean-Jacques Guiony, CEO of Moët Hennessy.
Jean-Jacques Guiony, CEO of Moët Hennessy. © Photomontage by Studio OJJ – Sources: Miguel Medina (AFP)

LVMH's champagne brands, like the rest of its wines and spirits business, have not been performing well of late. In the hope of reversing the trend, the leading champagne houses are now banking on wine tourism.

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