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LVMH
Louis Vuitton's giant wave faces groundswell of criticism

Reading time 2 min

Louis Vuitton provided air-con for its VIP guests while students suffered in stifling heat.
Louis Vuitton provided air-con for its VIP guests while students suffered in stifling heat. © Photomontage by Glitz – Sources: Kristy Sparow (Getty Images via AFP)

By installing a huge artificial wave and an outdoor air-con system on a Parisian university campus at the height of a heatwave, the brand sparked a protest on site and a flood of criticism online.

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