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Spotlight | Dior
LVMH's star brand in legal jeopardy in Seoul

By Marcus Jaye and Noëmie Leclercq
Reading time 2 min
A disgruntled customer has accused the Dior store in Seoul of misrepresenting its after-sales services.
A disgruntled customer has accused the Dior store in Seoul of misrepresenting its after-sales services. © Photomontage by Mina Ledoux for Glitz – Sources: Heorshe (Alamy)
A disgruntled customer has accused the Dior store in Seoul of misrepresenting its after-sales services.
A disgruntled customer has accused the Dior store in Seoul of misrepresenting its after-sales services. © Photomontage by Mina Ledoux for Glitz – Sources: Heorshe (Alamy)

Already struggling with logistical problems that are hindering the in-store roll-out of Jonathan Anderson's first creations, Dior is also contending with a consumer complaint in South Korea that could go viral.

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