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Chanel
Matthieu Blazy it-bag makes splash on grey market

By Noëmie Leclercq

Published on 02.04.2026 at 05:00 GMT Reading time 2 min

Chanel's decision to hike its handbag prices back in 2020 alienated some of its most loyal customers. The brand has now changed tack and is playing the exclusivity card in the hope of emulating Hermès, even if this means leveraging unofficial sales channels.

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Chanel
Matthieu Blazy it-bag makes splash on grey market

Chanel's decision to hike its handbag prices back in 2020 alienated some of its most loyal customers. The brand has now changed tack and is playing the exclusivity card in the hope of emulating Hermès, even if this means leveraging unofficial sales channels.

This article may be accessed by subscribers

Do you want a free trial before subscribing?

Create your free account

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Read also

Chanel
The race is on with Hermès to snap up leather goods workshops

Chanel
Matthieu Blazy's VIP handbags absent in-store but already on Vestiaire Collective

In Focus | Hermès
Top hotels struggle to secure Hermès ‘quota bag' appointments for their elite clientèle

Spotlight
Hermès' best-kept secret: the grey market serving the ultra-rich

Spotlight
Chanel looks ahead to post-Bruno Pavlovsky era

Spotlight
With Pierpaolo Piccioli, Balenciaga seeks 'it bag' to turn finances around

Matthieu Blazy's contract with Chanel breaks with Virginie Viard era

Chanel sets sights on second-hand market

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Headlines

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De Beers

Chanel Matthieu Blazy it-bag makes splash on grey market

Chanel's decision to hike its handbag prices back in 2020 alienated some of its most loyal customers. The brand has now changed tack and is playing the exclusivity card in the hope of emulating Hermès, even if this means leveraging unofficial sales channels.

This article may be accessed by subscribers

Do you want a free trial before subscribing?

Create your free account

create a free account

Read also

Chanel The race is on with Hermès to snap up leather goods workshops

Chanel Matthieu Blazy's VIP handbags absent in-store but already on Vestiaire Collective

In Focus | Hermès Top hotels struggle to secure Hermès ‘quota bag' appointments for their elite clientèle

Spotlight Hermès' best-kept secret: the grey market serving the ultra-rich

Spotlight Chanel looks ahead to post-Bruno Pavlovsky era

Spotlight With Pierpaolo Piccioli, Balenciaga seeks 'it bag' to turn finances around

Matthieu Blazy's contract with Chanel breaks with Virginie Viard era

Chanel sets sights on second-hand market

Headlines

Related topics to this article

Headlines

Related topics to this article

About Glitz

Subscription

Glitz on social media

Indigo Publications' websites

Chanel
Matthieu Blazy it-bag makes splash on grey market

Chanel
The race is on with Hermès to snap up leather goods workshops

Chanel
Matthieu Blazy's VIP handbags absent in-store but already on Vestiaire Collective

In Focus | Hermès
Top hotels struggle to secure Hermès ‘quota bag' appointments for their elite clientèle

Spotlight
Hermès' best-kept secret: the grey market serving the ultra-rich

Spotlight
Chanel looks ahead to post-Bruno Pavlovsky era

Spotlight
With Pierpaolo Piccioli, Balenciaga seeks 'it bag' to turn finances around