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LVMH
Will Dior-PSG tie-in go into extra time?

Reading time 3 min

With its star footballing ambassadors changing clubs and geopolitical tensions adding zest to the sporting rivalry between Paris Saint-Germain and Paris FC, Dior owner LVMH is having to tread its way very carefully on and off the pitch. The forthcoming municipal elections in the French capital are further complicating the picture.

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