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Luca de Meo's evolving PR entourage

By Philippe Vasset

Published on 16.10.2025 at 05:00 GMT

A loyal client of the Publicis agency during his time at the helm of Renault, Kering's new CEO is being actively taken in hand by Image 7, the Pinault family's historic agency.

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Spotlight
Luca de Meo's Renault-inspired drive to take pole position in luxury second-hand

Having sold the beauty brand Creed and several major property assets, the head of Kering wants to enter the resale market to revive the group, whose turnover fell by 13% in 2025 and whose share price has been sluggish since the start of the year.

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Luca de Meo is banking on the second-hand market to tap into a booming sector and revitalise Kering.

Spotlight | Publicis vs Havas
Luxury industry crisis triggers pitched battle for advertising contracts

Declining consumption of luxury goods and the unremitting need to create promotional content on social media are driving major brands to constantly rein in their advertising budgets. The PR industry, particularly large agencies such as Publicis and BETC, is having to step up internal production to hold onto market share.

Subscribers only Entourage 03.03.2026

PR agencies are increasingly taking production in-house to cut costs and hang on to luxury clients.

Kering fails in bid to get tax reductions

The French luxury group, which has just announced a sharp drop in earnings, is restructuring to cut costs but has failed to pass off more than €10m in old penalties as expenses in order to reduce its tax bill.

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Pinault family cancels Falcon 10X order despite selling off its Puma shares

The ultra-wealthy French family had ordered a luxury Dassault jet that was due to be delivered by the end of this year. But amid the difficulties it is experiencing with its family office, and despite selling its 29% stake in Puma for €1.

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Pinaults make King Charles' cousin Christie's royalty

Having sat on the board of Christie's UK branch for twenty years, Princess Margaret's son has been made a director of Christie's International, the holding company of the auction house controlled by the Pinault family.

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Rise in Kering share price reaps bonanza for Luca de Meo

Since the Italian took over at the helm of the luxury giant, its share price has already risen from €230 to €330, much to the delight of its shareholders. It's good news for the new boss too, as part of his welcome package has been paid out in shares.

Subscribers only Houses 28.10.2025

As luxury crisis kicks in, Brioni and Pomellato split bill for VIP dinner

With luxury in a financial fix, Kering's brands have been keeping a close eye on their budgets as much as possible.

Subscribers only Houses 16.10.2025

Spotlight
With Pierpaolo Piccioli, Balenciaga seeks 'it bag' to turn finances around

Balenciaga, like other Kering brands, has been instructed by the group's new boss to diversify its revenue streams, and is now betting on leather goods. Its new creative director, Pierpaolo Piccioli, began his career working on accessories at Valentino.

Subscribers only Houses 14.10.2025

With its new creative director Pierpaolo Piccioli, Balenciaga is gambling on success with leather goods.

Kering to give Luca de Meo €20m 'golden hello'

Kering's general meeting on 9 September will be asked to approve a princely salary for its future CEO.

Subscribers only Houses 31.07.2025

Front Row
Edoardo Mercadante, the activist shareholder in Kering and Accor

Last week, his company Parvus Asset Management acquired a 5% stake in Kering, two months before shareholders are due to decide on the remuneration package of the luxury company's new boss, Luca de Meo. Two years ago, it also became a shareholder in the hotel giant Accor, in which Parvus still holds 9.

Subscribers only Entourage 03.07.2025

The savvy 57-year-old Parvus founder Edoardo Mercadante has been homing in on Kering and Accor.

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France
Luca de Meo's evolving PR entourage

A loyal client of the Publicis agency during his time at the helm of Renault, Kering's new CEO is being actively taken in hand by Image 7, the Pinault family's historic agency.

This article may be accessed by subscribers

Do you want a free trial before subscribing?

Create your free account

create a free account

Read also

Spotlight
Luca de Meo's Renault-inspired drive to take pole position in luxury second-hand

Spotlight | Publicis vs Havas
Luxury industry crisis triggers pitched battle for advertising contracts

Kering fails in bid to get tax reductions

Pinault family cancels Falcon 10X order despite selling off its Puma shares

Pinaults make King Charles' cousin Christie's royalty

Rise in Kering share price reaps bonanza for Luca de Meo

As luxury crisis kicks in, Brioni and Pomellato split bill for VIP dinner

Spotlight
With Pierpaolo Piccioli, Balenciaga seeks 'it bag' to turn finances around

Kering to give Luca de Meo €20m 'golden hello'

Front Row
Edoardo Mercadante, the activist shareholder in Kering and Accor

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Louis Vuitton

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Brigitte Bardot

De Beers

France Luca de Meo's evolving PR entourage

A loyal client of the Publicis agency during his time at the helm of Renault, Kering's new CEO is being actively taken in hand by Image 7, the Pinault family's historic agency.

This article may be accessed by subscribers

Do you want a free trial before subscribing?

Create your free account

create a free account

Read also

Spotlight Luca de Meo's Renault-inspired drive to take pole position in luxury second-hand

Spotlight | Publicis vs Havas Luxury industry crisis triggers pitched battle for advertising contracts

Kering fails in bid to get tax reductions

Pinault family cancels Falcon 10X order despite selling off its Puma shares

Pinaults make King Charles' cousin Christie's royalty

Rise in Kering share price reaps bonanza for Luca de Meo

As luxury crisis kicks in, Brioni and Pomellato split bill for VIP dinner

Spotlight With Pierpaolo Piccioli, Balenciaga seeks 'it bag' to turn finances around

Kering to give Luca de Meo €20m 'golden hello'

Front Row Edoardo Mercadante, the activist shareholder in Kering and Accor

Headlines

Related topics to this article

Headlines

Related topics to this article

About Glitz

Subscription

Glitz on social media

Indigo Publications' websites

France
Luca de Meo's evolving PR entourage

Spotlight
Luca de Meo's Renault-inspired drive to take pole position in luxury second-hand

Spotlight | Publicis vs Havas
Luxury industry crisis triggers pitched battle for advertising contracts

Spotlight
With Pierpaolo Piccioli, Balenciaga seeks 'it bag' to turn finances around

Front Row
Edoardo Mercadante, the activist shareholder in Kering and Accor