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Spotlight | France
With Pierpaolo Piccioli, Balenciaga seeks 'it bag' to turn finances around

Reading time 3 min
With its new creative director Pierpaolo Piccioli, Balenciaga is gambling on success with leather goods.
With its new creative director Pierpaolo Piccioli, Balenciaga is gambling on success with leather goods. © Studio Pachamama

Balenciaga, like other Kering brands, has been instructed by the group's new boss to diversify its revenue streams, and is now betting on leather goods. Its new creative director, Pierpaolo Piccioli, began his career working on accessories at Valentino.

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