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Brands brave the Wild West of the second-hand market
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European Union, France
Steve Madden 'dupes' case heads to EU court of justice

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“The geopolitics of fake goods”

Europe, Hong Kong, Russia, Turkey

The geopolitics of fake goods

The counterfeit market has exploded in recent years, from fake Hermès Birkins to fake Chanel 2.55s, fake luxury trainers to fake Rolex watches. Thanks in part to the internet, but first and foremost to the current global geopolitical situation, the quality of counterfeit luxury goods is improving - to the extent that even experts have a hard time distinguishing real from fake. Moreover, the networks trafficking fakes between Paris, Hong Kong, Ankara and Moscow are becoming better organised. [...]

Louis Vuitton launched legal proceedings in France against the fast-fashion brand known for its cheap copies of designer goods. But given Steve Madden operates throughout Europe, a French judge has referred the matter to the EU's top court to determine jurisdiction. [...]

Published on 20/03/2025 at 05:00 GMT Reading time 2 minutes Noëmie Leclercq

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Houses

Read this article in our running story

“The geopolitics of fake goods”

Europe, Hong Kong, Russia, Turkey

The geopolitics of fake goods

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Court of Justice of the European Union
Louis Vuitton
LVMH
Steve Madden

Front Row | United States
Luxury ‘dupe' king Steve Madden expands in Europe

Steve Madden has made a name for himself in the United States by selling imitations of luxury leather goods made by the company that bears his name. He is preparing to expand in the European market.

Subscribers only Entourage 03.04.2025

US designer and fashion world disruptor Steve Madden is setting out to conquer Europe.

France
Saint Laurent struggles to secure ruling against Turkish alleged counterfeiter

Kering recently launched court proceedings against an Istanbul textile firm it accuses of fakery, but the lack of cooperation from local authorities is making the task difficult.

Subscribers only Houses 27.03.2025

Front Row | France, United States
Vidyuth Srinivasan automated the fight against fakes

Srinivasan has developed technology that can authenticate luxury goods with a high level of accuracy. His tool is widely used by second-hand platforms, and some even outsource their entire counterfeiting checks to his firm Entrupy.

Subscribers only Entourage 13.03.2025

Led by engineer Vidyuth Srinivasan, Entrupy uses AI to help authenticate luxury goods.

France
Hermès scores small victory in battle against scarf knock-offs

The brand's iconic silk scarves are much easier and cheaper to replicate than its Birkin and Kelly bags and are thus frequently copied.

Subscribers only Houses 06.03.2025

France, United States
Luxury sector struggles to rid Instagram of counterfeiters

Instagram has become indispensable to the luxury sector, but its owner, Mark Zuckerberg's Meta group, largely ignores companies' complaints about the widespread use of the platform by counterfeiters.

Free access Entourage 06.03.2025

United States
Hermès ramps up its defences as copycat bags continue to crop up stateside

A few months after Walmart released its 'Wirkin' bag, Hermès is seeking to counterattack in the US.

Subscribers only Houses 27.02.2025

France, United States
Whatnot shopping platform, an eldorado for luxury or a hotbed for fakes?

The shopping platform, recently valued at €5bn, is seeking to establish itself in the luxury second-hand market in France. But the way it operates favours counterfeiters.

Subscribers only Entourage 20.02.2025

France, Lithuania
Vinted rivals Vestiaire Collective with luxury offering but struggles to stem fakes

Just over a year after acquiring the German second-hand luxury platform Rebelle, Vinted is competing neck and neck with Vestiaire Collective in the segment in France.

Subscribers only Entourage 13.02.2025

France
Luxury sector campaigns for anti-copying bill at AI summit

UNIFAB, the body which defends the intellectual property of French luxury goods brands, is looking for support for a bill setting up a legal framework for the use of artificial intelligence by fast-fashion websites.

Subscribers only Entourage 13.02.2025

France
Chanel victory over Jonak on imitations sets legal precedent

The women's shoe company has been found guilty of marketing a model that was too similar to Chanel's slingback. A ruling that may prompt the luxury fashion house to go after other brands that are copying its products too closely.

Free access Houses 31.10.2024

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European Union, France
Steve Madden 'dupes' case heads to EU court of justice

The geopolitics of fake goods

This article is free

Create an account to read more

create a free account

The geopolitics of fake goods

Set up email notifications for these topics

Front Row | United States
Luxury ‘dupe' king Steve Madden expands in Europe

France
Saint Laurent struggles to secure ruling against Turkish alleged counterfeiter

Front Row | France, United States
Vidyuth Srinivasan automated the fight against fakes

France
Hermès scores small victory in battle against scarf knock-offs

France, United States
Luxury sector struggles to rid Instagram of counterfeiters

United States
Hermès ramps up its defences as copycat bags continue to crop up stateside

France, United States
Whatnot shopping platform, an eldorado for luxury or a hotbed for fakes?

France, Lithuania
Vinted rivals Vestiaire Collective with luxury offering but struggles to stem fakes

France
Luxury sector campaigns for anti-copying bill at AI summit

France
Chanel victory over Jonak on imitations sets legal precedent

Set up email notifications for these topics

About Glitz

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Glitz on social media

Indigo Publications' websites

About Glitz

Subscription

Indigo Publications' websites

The geopolitics of fake goods

Brands brave the Wild West of the second-hand market

From the Martinez to Claridge's, hostilities rage between five-star hotel mogul Paddy McKillen and Qatar

European Union, France Steve Madden 'dupes' case heads to EU court of justice

The geopolitics of fake goods

This article is free

Create an account to read more

create a free account

The geopolitics of fake goods

Set up email notifications for these topics

Front Row | United States Luxury ‘dupe' king Steve Madden expands in Europe

France Saint Laurent struggles to secure ruling against Turkish alleged counterfeiter

Front Row | France, United States Vidyuth Srinivasan automated the fight against fakes

France Hermès scores small victory in battle against scarf knock-offs

France, United States Luxury sector struggles to rid Instagram of counterfeiters

United States Hermès ramps up its defences as copycat bags continue to crop up stateside

France, United States Whatnot shopping platform, an eldorado for luxury or a hotbed for fakes?

France, Lithuania Vinted rivals Vestiaire Collective with luxury offering but struggles to stem fakes

France Luxury sector campaigns for anti-copying bill at AI summit

France Chanel victory over Jonak on imitations sets legal precedent

Set up email notifications for these topics

About Glitz

Subscription

Glitz on social media

Indigo Publications' websites

European Union, France
Steve Madden 'dupes' case heads to EU court of justice

Front Row | United States
Luxury ‘dupe' king Steve Madden expands in Europe

France
Saint Laurent struggles to secure ruling against Turkish alleged counterfeiter

Front Row | France, United States
Vidyuth Srinivasan automated the fight against fakes

France
Hermès scores small victory in battle against scarf knock-offs

France, United States
Luxury sector struggles to rid Instagram of counterfeiters

United States
Hermès ramps up its defences as copycat bags continue to crop up stateside

France, United States
Whatnot shopping platform, an eldorado for luxury or a hotbed for fakes?

France, Lithuania
Vinted rivals Vestiaire Collective with luxury offering but struggles to stem fakes

France
Luxury sector campaigns for anti-copying bill at AI summit

France
Chanel victory over Jonak on imitations sets legal precedent