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Spotlight | Italy
Prada and Miu Miu success lies partly in factory outlets

Reading time 4 min
A significant proportion of Prada's sales are made through factory outlets and outlet shops.
A significant proportion of Prada's sales are made through factory outlets and outlet shops. © Studio Pachamama

The success of Prada and Miu Miu, which are posting insolent growth while their competitors' results plummet, is based in part on production for factory outlets. Glitz.paris looks at how the Italian group is defying the crisis.

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