Spotlight | France
How a Bernard Arnault ally took command of the luxury sector's Instagram feeds

LVMH boss Bernard Arnault could end up wielding considerable influence on Instagram.
LVMH boss Bernard Arnault could end up wielding considerable influence on Instagram. © Studio Pachamama
Many fashion show set designers, party planners and other industry insiders that flood Instagram with content have gradually fallen under the control of Stéphane Courbit, a close associate of Bernard Arnault. Thanks to his numerous ties with Courbit's company, the LVMH boss could end up wielding considerable influence over the social media platform. [...]
Published on 30.05.2024 at 05:00 GMT Reading time 4 minutes

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