A year after the French luxury giant was forced to abandon plans for a Cheval Blanc hotel in Beverly Hills, LVMH has launched a new project, behind the facade of a holding company, to renovate the historic Luxe Rodeo Drive Hotel's former premises.
Officially, only the Patek Philippe and Rolex boutiques on the ground floor at 360 North Rodeo Drive in Beverly Hills are under renovation. The tarpaulins on the building's facade are plastered with signs announcing that the two shops will be closed until the autumn. But the building
