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Paris 2024: How does LVMH select its sports ambassadors?

Reading time 2 min

Luxury giant LVMH, a premium sponsor of the Paris Olympic and Paralympic Games, is set to announce the names of the athletes its brands have signed to exclusive contracts.

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In Focus
Under the bonnet: how Havas hoovered up LVMH's F1 sponsorship spend

Communications giant Havas, a subsidiary of Vincent Bolloré's Vivendi group, is in charge of distributing LVMH's advertising budgets in the press and has control over its sponsorship spending in sport, particularly in Formula 1. This relationship reflects the long-standing proximity between LVMH boss Bernard Arnault and Bolloré, as well as ties between some of the two groups' top executives.

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LVMH has delegated almost all of its F1 sponsorship operations to Havas.

Headlines

Hamad bin ⁠Khalifa Al Thani built up a vast luxury portfolio in the last decade of his life.
In Focus | Qatar's ruling family Who will inherit former emir's luxury assets? Maybourne Five-star London hotel The Emory under scrutiny over social housing pledges
The Maybourne subsidiary may have backslid on its affordable housing commitments.
LVMH Chaumet brings forward acquisition of Italian high-end jewellery maker
The high-end French jeweller and watchmaker is boosting its production capacities.
Morgane Sézalory Sézane founder branches out into hotel trade
Morgane Sézalory is converting a Parisian townhouse into a chic hotel.
LVMH Bernard Arnault on safe ground in Legend podcast interview
LVMH boss Bernard Arnault being interviewed by Guillaume Pley.

Related topics to this article

Headlines

Hamad bin ⁠Khalifa Al Thani built up a vast luxury portfolio in the last decade of his life.
In Focus | Qatar's ruling family Who will inherit former emir's luxury assets? Maybourne Five-star London hotel The Emory under scrutiny over social housing pledges
The Maybourne subsidiary may have backslid on its affordable housing commitments.
LVMH Chaumet brings forward acquisition of Italian high-end jewellery maker
The high-end French jeweller and watchmaker is boosting its production capacities.
Morgane Sézalory Sézane founder branches out into hotel trade
Morgane Sézalory is converting a Parisian townhouse into a chic hotel.
LVMH Bernard Arnault on safe ground in Legend podcast interview
LVMH boss Bernard Arnault being interviewed by Guillaume Pley.

Related topics to this article

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