Pharrell Williams fronts LVMH offensive in Hong Kong

The decision to unveil the US singer-cum-creative director's new Louis Vuitton menswear collection in the former British protectorate reflects LVMH's desire to develop its sales in the Chinese region, a rare exception amid the global downturn in luxury consumption. [...]
Published on 26.10.2023 at 05:00 GMT Reading time 3 minutes

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