South Korea
LVMH deploys diplomatic touch in Seoul

The luxury giant is relying on France's diplomatic corps to help develop Dior, Vuitton and other LVMH brands in South Korea, a pivotal element of the very strategic Asian luxury market. The Bernard Arnault-led group is also cultivating relationships with South Korean authorities. [...]
Published on 04.05.2023 at 05:00 GMT Reading time 2 minutes

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