Spotlight | France
Vuitton vs Bonpoint, the babywear wars

Louis Vuitton's new 'Naissance' range will compete with Bonpoint, a long-established leader in luxury clothing for children.
Louis Vuitton's new 'Naissance' range will compete with Bonpoint, a long-established leader in luxury clothing for children. © Studio Pachamama
Louis Vuitton quietly launched its first line of luxury baby clothing, "Naissance", in early March, putting it in direct competition with market leader Bonpoint. Worse for the Descours family-owned brand, Vuitton is rocking the high-end babywear cradle with a former Bonpoint stalwart. [...]
Reading time 3 minutes

Read this article here:

15% OFF your subscription

Special offer: Only 15d and 3h to take advantage of it

Consult our offers

This offer is open to all new subscribers and runs until 20/12/2024

Read also
On our other sites

15% OFF your subscription

Special offer: Only 15d and 3h to take advantage of it

Consult our offers

This offer is open to all new subscribers and runs until 20/12/2024

Sign up for real-time alerts and be notified of new editions!  

Once registered, you will be notified by a short message on your computer or mobile phone as soon as a new edition of our publication or an alert is published. Stay informed anytime, anywhere!