Your account has been succesfully created.
EN FR
Scroll through edition

Spotlight | France
Vuitton vs Bonpoint, the babywear wars

Louis Vuitton's new 'Naissance' range will compete with Bonpoint, a long-established leader in luxury clothing for children.
Louis Vuitton's new 'Naissance' range will compete with Bonpoint, a long-established leader in luxury clothing for children. © Studio Pachamama
Louis Vuitton quietly launched its first line of luxury baby clothing, "Naissance", in early March, putting it in direct competition with market leader Bonpoint. Worse for the Descours family-owned brand, Vuitton is rocking the high-end babywear cradle with a former Bonpoint stalwart. [...]
Published on 13.04.2023 at 05:00 GMT Reading time 3 minutes

Read this article here:

Houses

Set up email notifications for these topics

Further reading
On our other sites

Set up email notifications for these topics

  1.  Home  
  2.  Houses 
  3.  Vuitton vs Bonpoint, the babywear wars 

Sign up for real-time alerts and be notified of new editions!  

Once registered, you will be notified by a short message on your computer or mobile phone as soon as a new edition of our publication or an alert is published. Stay informed anytime, anywhere!