Paris 2024 organisers bank on product placement to lure luxury sponsors

In a bid to persuade French luxury giants to sponsor the 2024 Olympic Games in Paris, the organising committee is offering tailored solutions quite unlike the banner ads favoured by the food industry and mass market brands. [...]
Published on 23.03.2023 at 05:00 GMT Reading time 3 minutes

Read this article here:

Further reading

Sign up for real-time alerts and be notified of new editions!  

Once registered, you will be notified by a short message on your computer or mobile phone as soon as a new edition of our publication or an alert is published. Stay informed anytime, anywhere!