Tactical moves, succession challenges, talent pools: discover Glitz, the first investigative publication dedicated to the global luxury sector

Tactical moves, succession challenges, talent pools: discover Glitz, the first investigative publication dedicated to the global luxury sector

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FRANCE

Paris 2024 organisers bank on product placement to lure luxury sponsors

In a bid to persuade French luxury giants to sponsor the 2024 Olympic Games in Paris, the organising committee is offering tailored solutions quite unlike the banner ads favoured by the food industry and mass market brands. [...] (539 words)
Published on 23/03/2023 at 05:00 GMT Reading time 3 minutes

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