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France
Richemont and LVMH battle it out for the name 'Vendôme'

Reading time 2 min

Cartier and Van Cleef, two Richemont group brands, have challenged and partially annulled the agreement concluded in 2021 between Louis Vuitton and the town of Vendôme. The agreement allows the LVMH-owned trunk-maker to use the name of the town, which is the namesake of the Parisian luxury goods epicentre.

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