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Spotlight | Prada family
Moon missions and bitcoin: what the Italian luxury dynasty does with its dividends

Reading time 3 min
The wealth generated by Miuccia Prada and her clan extends far beyond the catwalks, funding space exploration, reshaping Milan and building an art collection.
The wealth generated by Miuccia Prada and her clan extends far beyond the catwalks, funding space exploration, reshaping Milan and building an art collection. © Studio Pachamama
The wealth generated by Miuccia Prada and her clan extends far beyond the catwalks, funding space exploration, reshaping Milan and building an art collection.
The wealth generated by Miuccia Prada and her clan extends far beyond the catwalks, funding space exploration, reshaping Milan and building an art collection. © Studio Pachamama

This spring, Miuccia Prada set up a new entity in an already complex ecosystem of family holdings. The leading Italian luxury family's dividends go back into such structures, which operate in domains as diverse as real estate, cryptocurrency, art and space exploration.

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