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Luxury and politics
French luxury influencer agencies embarrassed by their stars' political activism

LogoSubscribers only By Noëmie Leclercq
3 min read Lire en français

Leading luxury influencers are championing the far-left - and anti-luxury - LFI party.
Leading luxury influencers are championing the far-left - and anti-luxury - LFI party. © Photomontage by Glitz – Sources: Davood Maeili (AFP), Ik Aldama (REA), Pierre Painchaud (Instagram

Some French luxury influencers represented by Publicis or Follow are invited to fashion shows and pampered by the big houses, yet they also urge followers to join street protests or to vote for the far-left presidential candidate Jean-Luc Mélenchon. This is irritating their peers and embarrassing brands, some of which are reluctant to work with them again.

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