In the swanky villages of Long Island, the summer home to wealthy New Yorkers, luxury brands are increasingly embedding themselves in local life. They sponsor private dinners, equestrian events and regattas to offset the massive losses incurred by maintaining their high-cost boutiques there.
A dozen elite New York women - corporate lawyers, socialites, and wealthy heiresses - sipped Ruinart champagne by the pool on Thursday 23 July at an imposing home in East Hampton, Long Island. On the agenda were lobster, canapés, and a preview of a collection from an LVMH brand, weeks before it was due to hit the stores.
The event, like most such events
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