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LVMH
Struggling La Samaritaine experiments with more affordable brands

LogoSubscribers only By Léo Durin
Reading time 2 min

La Samaritaine is reinventing itself with more accessible premium brands.
La Samaritaine is reinventing itself with more accessible premium brands. © Photomontage Glitz – Sources: Gardel Bertrand (Hemis via AFP), Polène

LVMH's high-end Parisian department store is looking to open its doors to more reasonably priced brands. An initial trial run is in progress involving a firm that is indirectly owned by the luxury giant.

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