Dior
Jonathan Anderson switches hatmakers

By Marcus Jaye

Published on 16.06.2026 at 05:00 GMT Reading time 2 min

Dior has been working with British milliner Stephen Jones for two decades, but the new creative director of LVMH's flagship brand has quietly begun a collaboration with his long-standing rival.

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A peek into JW Anderson's future London outlet

Jonathan Anderson, Dior's artistic director, is reorienting his personal brand towards art and design, so as not to compete with his work at LVMH. The first milestone in this shift will be the opening of a new boutique in London next month.

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Dior's PR messaging contradicted by its own archives

Playing up the historical dimension of Jonathan Anderson's appointment as head of its men's and women's fashion collections, Dior has highlighted the fact that the Northern Irish designer and Christian Dior are the only two creative directors in the brand's history to have been entrusted with both clothing lines.

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Jonathan Anderson juggles his fashion priorities

Recently installed as creative director for all of Dior's collections, the Northern Irish fashion designer will be expected to create 18 clothing ranges annually for his new employer. But his current partnership with Uniqlo would also require him to produce two own-label collections every year.

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Jonathan Anderson already moonlighting at Dior

Although officially still at Loewe, the British designer has quietly begun work on the next menswear collections at Dior, where he is set to become creative director. In the coming months, he is expected to take up an unprecedented double role as head of both Dior Homme and Dior Femme.

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Dior
Jonathan Anderson switches hatmakers