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Spotlight | Formula One
New kid on the block Gucci to vie for pole position with LVMH

Reading time 4 min
As the new sponsor of the Alpine F1 team, Gucci is hoping to upstage LVMH on the grand prix circuit.
As the new sponsor of the Alpine F1 team, Gucci is hoping to upstage LVMH on the grand prix circuit. © Studio Pachamama
As the new sponsor of the Alpine F1 team, Gucci is hoping to upstage LVMH on the grand prix circuit.
As the new sponsor of the Alpine F1 team, Gucci is hoping to upstage LVMH on the grand prix circuit. © Studio Pachamama

Having been idling in the slow lane of late, Gucci is now banking on an F1 sponsorship deal to boost its image and sales. But it is entering a race in which its leading competitor already has a comfortable headstart.

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