In January, Omar Cherif Machichi signed off on one of his most ambitious projects: the transformation of the Trianon theatre in Paris into an ultra-chic reception venue for Valentino – the fashion house co-owned by Kering and the Qatari royal family's Mayhoola investment fund – complete with mirrored tables and plates adorned with gold leaf.

The event illustrates Machichi's rapid rise in the world of luxury events, a sector where he now rubs shoulders with established providers. The Moroccan entrepreneur's