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United States
With Vette, Condé Nast seeks to exorcise ghost of Style.com

Reading time 2 min

Almost a decade after Style.com, Condé Nast's ruinous and short-lived e-commerce platform, the publisher of Vogue, GQ and Glamour is relaunching a commercial project with Vette. The aim of the platform, which brings together AI, designers and luxury houses, is to monetise the US group's major presence on social media.

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