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Spotlight | France
Celebrities drive up Fashion Week front row prices

Published on 26.06.2025 at 05:00 GMT Reading time 4 min

Publicity-hungry brands are paying celebrities top dollar to grace the front rows of their fashion events. © Studio Pachamama

Famous people are an essential part of media coverage for fashion shows, yet they are becoming increasingly demanding when it comes to attending these events. This is forcing some brands to develop parallel techniques so they too can benefit from stars' visibility.

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Spotlight | France
Celebrities drive up Fashion Week front row prices

Famous people are an essential part of media coverage for fashion shows, yet they are becoming increasingly demanding when it comes to attending these events. This is forcing some brands to develop parallel techniques so they too can benefit from stars' visibility.

This article may be accessed by subscribers

Do you want a free trial before subscribing?

Create your free account

create a free account

Related topics to this article

Read also

Chopard
Scheufele family bring star banker on board

AMI Paris
Alexandre Mattiussi discreetly closes his London flagship store

Grey fashion market
Under-the-counter trade in fashion show invites hits new heights

Vilified Dolce & Gabbana seeks to shore up its image

City authorities take aim at apartment-based Paris Fashion Week shows

Léa Seydoux's Prada earnings revealed in taxman court case

French taxman scrutinises Dior and Porsche influencer Esther Sitbon

Big brands lie in wait as The White Lotus season four considers a stay in Côte d'Azur

French labour inspectorate to monitor fashion week more closely

Front Row
Samer Al Rayes, the dentist who provides lodgings for Paris Fashion Week models

Steep influence: How much does a Léna Situations social media post cost?

Spotlight
A pretty penny: Inside Chanel's lucrative brand ambassador contracts

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About Glitz

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Spotlight | France Celebrities drive up Fashion Week front row prices

Famous people are an essential part of media coverage for fashion shows, yet they are becoming increasingly demanding when it comes to attending these events. This is forcing some brands to develop parallel techniques so they too can benefit from stars' visibility.

This article may be accessed by subscribers

Do you want a free trial before subscribing?

Create your free account

create a free account

Related topics to this article

Read also

Chopard Scheufele family bring star banker on board

AMI Paris Alexandre Mattiussi discreetly closes his London flagship store

Grey fashion market Under-the-counter trade in fashion show invites hits new heights

Vilified Dolce & Gabbana seeks to shore up its image

City authorities take aim at apartment-based Paris Fashion Week shows

Léa Seydoux's Prada earnings revealed in taxman court case

French taxman scrutinises Dior and Porsche influencer Esther Sitbon

Big brands lie in wait as The White Lotus season four considers a stay in Côte d'Azur

French labour inspectorate to monitor fashion week more closely

Front Row Samer Al Rayes, the dentist who provides lodgings for Paris Fashion Week models

Steep influence: How much does a Léna Situations social media post cost?

Spotlight A pretty penny: Inside Chanel's lucrative brand ambassador contracts

About Glitz

Subscription

Glitz on social media

Indigo Publications' websites

Spotlight | France
Celebrities drive up Fashion Week front row prices

Chopard
Scheufele family bring star banker on board

AMI Paris
Alexandre Mattiussi discreetly closes his London flagship store

Grey fashion market
Under-the-counter trade in fashion show invites hits new heights

Front Row
Samer Al Rayes, the dentist who provides lodgings for Paris Fashion Week models

Spotlight
A pretty penny: Inside Chanel's lucrative brand ambassador contracts