Spotlight | France
Celebrities drive up Fashion Week front row prices

Publicity-hungry brands are paying celebrities top dollar to grace the front rows of their fashion events.
Publicity-hungry brands are paying celebrities top dollar to grace the front rows of their fashion events. © Studio Pachamama
Famous people are an essential part of media coverage for fashion shows, yet they are becoming increasingly demanding when it comes to attending these events. This is forcing some brands to develop parallel techniques so they too can benefit from stars' visibility. [...]
Reading time 4 minutes Noëmie Leclercq, Philippe Vasset

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