Your account has been succesfully created.

EN FR

United States
The RealReal cuts costs thanks to AI

By Noëmie Leclercq

Published on 12.06.2025 at 05:00 GMT Reading time 2 min

The online marketplace has deployed its own artificial intelligence tools to put its finances on a more even footing. But using AI is also about surviving in a market where more and more brands are opting to develop their own services for selling pre-owned goods.

This article may be accessed by subscribers

In order to ensure high-quality and independent journalism, Glitz relies solely on subscriptions from its readers, with no advertising, no events and no consulting work.

Several offers are available depending on your particular reading needs

Consult our offers

Do you want a free trial before subscribing?

Create your free account

Discover our work by making use of the following possibilities: daily newsletters, a selection of free articles, keyword alerts.

Do you want a free trial before subscribing?

create a free account

This article is part of this Running Story

Brands brave the Wild West of the second-hand market All articles

Marathon mediation fails to resolve Chanel-The RealReal dispute over fake goods

The luxury giant sued the second-hand platform in 2018, accusing it of selling Chanel knock-offs. Two years of court-ordered negotiations have not delivered the hoped-for compromise.

Subscribers only Entourage 09.10.2025

Spotlight
Audemars Piguet enters challenging second-hand market, hoping to hit the big time

More watchmakers are launching certified pre-owned divisions to regain control over the resale of their old models. But between rampant speculation, the fight against money laundering, and stolen and counterfeit watches, it'll be a complex task.

Subscribers only Houses 29.05.2025

Rolex, Cartier and AP are tentatively moving into the potentially lucrative certified pre-owned market.

Counterfeiters
A Max Mara coat for €150: Tunis underground designer goods market brings European resellers flocking

The Tunisian factories that make clothes and accessories for Celine, Max Mara, Longchamp and others sell a percentage of their wares locally at rock-bottom prices. But some unscrupulous retailers are smuggling the goods into Europe and selling them second-hand with a high markup.

Subscribers only Entourage 10.04.2025

Discount designer goods are winding their way from Tunis to second-hand luxury sites in Europe.

Brands upset over Collector Square at Le Bon Marché Paris department store

The Collector Square consignment platform, which has just launched a permanent space in the iconic Paris department store offering second-hand leather goods, has not got a unanimous welcome from the luxury houses.

Subscribers only Entourage 27.03.2025

Front Row
Vidyuth Srinivasan automated the fight against fakes

Srinivasan has developed technology that can authenticate luxury goods with a high level of accuracy. His tool is widely used by second-hand platforms, and some even outsource their entire counterfeiting checks to his firm Entrupy.

Subscribers only Entourage 13.03.2025

Led by engineer Vidyuth Srinivasan, Entrupy uses AI to help authenticate luxury goods.

Monogram mobilises its networks to restore its image

The luxury second-hand specialist's image has been tarnished by a number of legal and reputational setbacks. Monogram is now calling on its associates and partners to help it get past those woes.

Subscribers only Entourage 28.11.2024

Vinted vies in vain to lure luxury labels

Leading second-hand retail platform Vinted is keen to add luxury goods to its wares. Brands, however, remain reluctant to work with the online marketplace, in the name of preserving their image. But the downturn in consumer spending could leave luxury houses with little choice but to sign on.

Subscribers only Entourage 10.10.2024

Headlines

The luxury sector is muscling in on the heart of Paris.

Spotlight Luxury sector prays for Notre-Dame shopfront Chanel CFO Philippe Blondiaux quits board

CFO Philippe Blondiaux is the latest exec to step down on Leena Nair's watch.

LVMH Internal promotion for new director of Fendi France

Geoffrey Chiaradia is to be the new head of Fendi's French operations.

Rolex Hans Wilsdorf Foundation keeps it in the well-heeled family

The Hans Wilsdorf Foundation holds 100% of Rolex's share capital.

Baccarat Crystal manufacturer under fire from tax authorities

Baccarat has been embroiled in a tax dispute for the last couple of years.

Bonus How much does Ralph Lauren earn?

Headlines

Spotlight Luxury sector prays for Notre-Dame shopfront Chanel CFO Philippe Blondiaux quits board

LVMH Internal promotion for new director of Fendi France

Rolex Hans Wilsdorf Foundation keeps it in the well-heeled family

Baccarat Crystal manufacturer under fire from tax authorities

Bonus How much does Ralph Lauren earn?

United States
The RealReal cuts costs thanks to AI

The online marketplace has deployed its own artificial intelligence tools to put its finances on a more even footing. But using AI is also about surviving in a market where more and more brands are opting to develop their own services for selling pre-owned goods.

This article may be accessed by subscribers

Do you want a free trial before subscribing?

Create your free account

create a free account

This article is part of this Running Story

Read also

Marathon mediation fails to resolve Chanel-The RealReal dispute over fake goods

Spotlight
Audemars Piguet enters challenging second-hand market, hoping to hit the big time

Counterfeiters
A Max Mara coat for €150: Tunis underground designer goods market brings European resellers flocking

Brands upset over Collector Square at Le Bon Marché Paris department store

Front Row
Vidyuth Srinivasan automated the fight against fakes

Monogram mobilises its networks to restore its image

Vinted vies in vain to lure luxury labels

Headlines

Related topics to this article

Headlines

Related topics to this article

About Glitz

Subscription

Glitz on social media

Indigo Publications' websites

About Glitz

Subscription

Indigo Publications' websites

Louis Vuitton

Dior

François Pinault

Brigitte Bardot

De Beers

United States The RealReal cuts costs thanks to AI

The online marketplace has deployed its own artificial intelligence tools to put its finances on a more even footing. But using AI is also about surviving in a market where more and more brands are opting to develop their own services for selling pre-owned goods.

This article may be accessed by subscribers

Do you want a free trial before subscribing?

Create your free account

create a free account

This article is part of this Running Story

Read also

Marathon mediation fails to resolve Chanel-The RealReal dispute over fake goods

Spotlight Audemars Piguet enters challenging second-hand market, hoping to hit the big time

Counterfeiters A Max Mara coat for €150: Tunis underground designer goods market brings European resellers flocking

Brands upset over Collector Square at Le Bon Marché Paris department store

Front Row Vidyuth Srinivasan automated the fight against fakes

Monogram mobilises its networks to restore its image

Vinted vies in vain to lure luxury labels

Headlines

Related topics to this article

Headlines

Related topics to this article

About Glitz

Subscription

Glitz on social media

Indigo Publications' websites

United States
The RealReal cuts costs thanks to AI

Spotlight
Audemars Piguet enters challenging second-hand market, hoping to hit the big time

Counterfeiters
A Max Mara coat for €150: Tunis underground designer goods market brings European resellers flocking

Front Row
Vidyuth Srinivasan automated the fight against fakes