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European Union
New European rules could spell trouble for L'Oréal and LVMH's flagship perfumes

By Noëmie Leclercq

Published on 22.05.2025 at 05:00 GMT Reading time 2 min

The luxury cosmetics giants are manoeuvring to prevent the EU from banning the use of a chemical compound that is a key component of their best-selling perfumes.

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European Union
New European rules could spell trouble for L'Oréal and LVMH's flagship perfumes