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China, United States
The truth behind the TikTok campaign exposing luxury sector's 'Made in China' secrets

By Noëmie Leclercq

Published on 17.04.2025 at 05:00 GMT Reading time 4 min

With the US and China locked in an escalating tariff war, social media has been awash with videos purporting to reveal the Chinese subcontractors behind some of the West's best-loved luxury brands. A highly coordinated influence campaign? Perhaps. But not one without grounding.

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China, United States
The truth behind the TikTok campaign exposing luxury sector's 'Made in China' secrets

With the US and China locked in an escalating tariff war, social media has been awash with videos purporting to reveal the Chinese subcontractors behind some of the West's best-loved luxury brands. A highly coordinated influence campaign? Perhaps. But not one without grounding.

This article may be accessed by subscribers

Do you want a free trial before subscribing?

Create your free account

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Read also

Kering
Bottega Veneta takes Meta to court to defend its Italian manufacturing credentials

LVMH abandons its Maison des Métiers d'Excellence project

Paris team heads to Beijing for high-level talks to halt counterfeiting

How the Del Vecchios won over Giorgio Armani

High-end counterfeit seizures soar in US during trade war with China

Prada silently buys into its suppliers

Senator Catherine Dumas alerts French finance ministry to Chinese fake news

Ermenegildo Zegna abandons its Chinese investments as tensions ramp up with Beijing

Short sellers make beeline for Kering

Tiffany's caught in crossfire of US-China trade war

Front Row
Kate Wylie gives Fondation Chanel a revamp

In Focus
Exotic skins sector disrupted by Hermès's surplus stock

Spotlight
The mystery behind Aupen, the bag brand celebrities love

Worried about risks associated with Chinese cotton, Louis Vuitton seeks other pastures

Spotlight
As EU ban on Xinjiang cotton looms, luxury sector weaves fine line between Western embargoes and Beijing interests

Headlines

Related topics to this article

Headlines

Related topics to this article

About Glitz

Subscription

Glitz on social media

Indigo Publications' websites

About Glitz

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Indigo Publications' websites

Louis Vuitton

Dior

François Pinault

Brigitte Bardot

De Beers

China, United States The truth behind the TikTok campaign exposing luxury sector's 'Made in China' secrets

With the US and China locked in an escalating tariff war, social media has been awash with videos purporting to reveal the Chinese subcontractors behind some of the West's best-loved luxury brands. A highly coordinated influence campaign? Perhaps. But not one without grounding.

This article may be accessed by subscribers

Do you want a free trial before subscribing?

Create your free account

create a free account

Read also

Kering Bottega Veneta takes Meta to court to defend its Italian manufacturing credentials

LVMH abandons its Maison des Métiers d'Excellence project

Paris team heads to Beijing for high-level talks to halt counterfeiting

How the Del Vecchios won over Giorgio Armani

High-end counterfeit seizures soar in US during trade war with China

Prada silently buys into its suppliers

Senator Catherine Dumas alerts French finance ministry to Chinese fake news

Ermenegildo Zegna abandons its Chinese investments as tensions ramp up with Beijing

Short sellers make beeline for Kering

Tiffany's caught in crossfire of US-China trade war

Front Row Kate Wylie gives Fondation Chanel a revamp

In Focus Exotic skins sector disrupted by Hermès's surplus stock

Spotlight The mystery behind Aupen, the bag brand celebrities love

Worried about risks associated with Chinese cotton, Louis Vuitton seeks other pastures

Spotlight As EU ban on Xinjiang cotton looms, luxury sector weaves fine line between Western embargoes and Beijing interests

Headlines

Related topics to this article

Headlines

Related topics to this article

About Glitz

Subscription

Glitz on social media

Indigo Publications' websites

China, United States
The truth behind the TikTok campaign exposing luxury sector's 'Made in China' secrets

Kering
Bottega Veneta takes Meta to court to defend its Italian manufacturing credentials

Front Row
Kate Wylie gives Fondation Chanel a revamp

In Focus
Exotic skins sector disrupted by Hermès's surplus stock

Spotlight
The mystery behind Aupen, the bag brand celebrities love

Spotlight
As EU ban on Xinjiang cotton looms, luxury sector weaves fine line between Western embargoes and Beijing interests