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Front Row | France, United States
Vidyuth Srinivasan automated the fight against fakes

Led by engineer Vidyuth Srinivasan, Entrupy uses AI to help authenticate luxury goods.
Led by engineer Vidyuth Srinivasan, Entrupy uses AI to help authenticate luxury goods. © Studio Pachamama
Srinivasan has developed technology that can authenticate luxury goods with a high level of accuracy. His tool is widely used by second-hand platforms, and some even outsource their entire counterfeiting checks to his firm Entrupy. [...]
Reading time 5 minutes Noëmie Leclercq

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