The boutiques on Avenue Montaigne, the epicentre of Paris luxury, are at war. The prize they are fighting for is the upper floors of the buildings on the street, which they desperately need for storage space.
It is a war even fiercer than the luxury brands' battles for a sales area in the epicentre of Paris luxury. Three floors above their shops, the brands are competing to buy or rent space in the attics of Avenue Montaigne in order to have storage space close to their stores.
Jacquemus seeks space with its neighboursOne of the busiest shops on the avenue is Jacquemus, in front of which a queue of clients
