This November, Ruben Cohen, talent manager at Follow Group, has a schedule full to bursting: with the festive season fast approaching, the influencers he manages are in particularly high demand among luxury brands.
Cohen co-founded Follow in 2016 with Samuel Skalawski, Rubben Chiche, who is now managing director, and Nathan Elmaleh, who died in 2023. The firm was originally an influencer agency in charge of a few up-and-coming content creators, such as Paola Locatelli (who today has 1.9 million Instagram