France
Paint it black! Jonak pumps up the creativity ahead of Chanel-copy ban
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Published on 07.11.2024 at 06:00 GMT
2 min read
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The Paris shoe brand did not expect Chanel to prevail in its long legal battle to protect a flagship two-tone slingback from a much cheaper imitation. With sales of Jonak's copycat version to be outlawed from 24 November, the company plans to deploy dark dye and price cuts to sidestep steep losses.
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