Your account has been succesfully created.

China
De Beers leads charm offensive in China

Reading time 2 min

With the price of natural diamonds in free fall since the summer and luxury consumption sluggish in Europe and the United States, market leader De Beers is focusing on China to mitigate losses.

This article is part of this Running Story

How luxury navigates the war in Ukraine All articles

Read also

Sign up for real-time alerts and be notified of new editions!  

Once registered, you will be notified by a short message on your computer or mobile phone as soon as a new edition of our publication or an alert is published. Stay informed anytime, anywhere!